8x8

Global cloud comms (UCaaS/CCaaS) provider whose SMS/CPaaS APIs ship as 8x8 Connect, ex-Wavecell

8x8, Inc. is a publicly traded (Nasdaq: EGHT) provider of cloud communications and customer experience software, incorporated in California in February 1987 and reincorporated in Delaware in December 1996, headquartered at 675 Creekside Way, Campbell, California. In its own words, 8x8 'delivers an integrated, AI-powered Platform for CX that unifies contact center-as-a-service (CCaaS), unified communications-as-a-service (UCaaS), and communications platform-as-a-service (CPaaS) communication programmable application interfaces (APIs) into a single cloud-native solution.' Its SMS and A2P messaging capability sits within this CPaaS layer, delivered through 8x8 Connect — the platform 8x8 built from its July 2019 acquisition of Singapore-headquartered Wavecell Pte. Ltd. for approximately USD $125 million in cash and stock, which brought SMS, chat-app, video and voice APIs plus direct mobile-network-operator relationships across Southeast Asia and beyond. 8x8 markets its SMS API as offering 'direct connections to more than 160+ direct mobile network operators in over 190 countries' with 'unmatched delivery rates' and 'intelligent routing' that 'automatically selects the best routes to ensure that your messages are delivered,' supporting single sends and bulk campaigns of up to 10,000 messages per API request, alongside RCS, WhatsApp and Viber business messaging. Legacy Wavecell branding (support.wavecell.com, connect.8x8.com, 8x8.wavecell.com) remains live and visible alongside the '8x8 Connect' name, confirming the acquisition heritage. As of March 31, 2026, 8x8 reported 1,819 full-time employees worldwide (70% located outside the United States) and total fiscal-2026 revenue of approximately USD $735.75 million, with platform usage revenue (the line item that includes CPaaS/messaging usage) growing 56% year-over-year. 8x8 maintains a registered Australian entity (8X8 International Pty Ltd, ABN 49 609 186 049, NSW, active since January 2016) and lists Australia among its global customer-support locations. Unlike CPaaS-native rivals such as Twilio and Infobip, 8x8's CPaaS/SMS offering does not currently appear as a named vendor in the most recent Gartner Magic Quadrant for CPaaS or Omdia CPaaS Universe assessments, indicating it functions as a smaller, complementary messaging layer bundled underneath 8x8's much larger core UCaaS and CCaaS business rather than as a standalone market-leading CPaaS platform.