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Global omnichannel CPaaS with 90% lower SMS pricing
Bird (formerly MessageBird) is a Netherlands-founded omnichannel CPaaS offering SMS, WhatsApp, Viber, RCS, email and voice through one API plus a Flows automation and CRM layer. Founded 2011 in Amsterdam by Robert Vis; rebranded from MessageBird to Bird in February 2024 alongside a ~90% SMS price cut aimed at Twilio. Now US-centric (~75% of revenue) after three rounds of layoffs since the rebrand and a relocation from the Netherlands to global hubs including Singapore for APAC. Serves Australia on USD pay-as-you-go pricing (~AUD 0.072 per SMS) with ACMA Sender ID, IPND and Spam Act compliance; a Sydney office handles sales while support is centralised from Amsterdam, with no staffed Australian support team. Certified to ISO/IEC 27001:2022 and SOC 2 Type II.
Standard messaging tier
Note: All prices shown are in Australian Dollars (AUD) and exclude GST.
Message Quality:
International SMS rates excluded. Contact provider for enterprise pricing and custom volume discounts.