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Australia's highest-rated business messaging platform — pay-as-you-go SMS, MMS and marketing automation, no contracts.
Cellcast is a 100% Australian-owned and independently operated SMS and MMS messaging platform headquartered in Melbourne, Victoria, describing itself as 'Australia's highest-rated business messaging platform, trusted by thousands of companies' for critical customer communications. The company positions its differentiator around direct local carrier connections — 'the only mobile engagement platform with direct carrier connections' — which it says delivers messages faster, with more throughput and 'no middlemen', backed by a stated '100% delivery rate guarantee' and 'gold standard enterprise grade security, ISO27001 certified for best in class data protection.' Cellcast operates on a pre-paid, pay-as-you-go pricing model with 'no contracts, no fees and no setup costs' and non-expiring credits, a model it contrasts with subscription-based competitors. Its own marketing states the company has 'over 10 years mobile marketing experience' and 'a decade in marketing', with legal entity Cellcast Pty Ltd (ABN 15 634 226 172) registered in Victoria since June 2019. The company claims to have delivered 10 billion messages historically, serves over 10,000 Australian businesses (and, per a separate page, 4,000+ companies worldwide), and has been independently ranked the '#1 most affordable' bulk SMS/MMS provider in Australia by SMS Comparison. Target customers span gyms, salons, schools, real estate, ecommerce, hospitality, nonprofits, health/medical and finance sectors, with the platform explicitly built to serve senders ranging from 10 messages per month up to 200,000+ messages per month, alongside an all-in-one toolset for automation, segmentation, and customer database growth beyond basic SMS/MMS gateway functionality.
Based on 33 features
33 of 0 baseline features
33 of 33 features free
Split bulk SMS campaigns into segments to spread sending over time
Team collaboration with role-based permissions
Automatic failover and intelligent message routing
Support for multiple languages and character sets
Rich Communication Services for enhanced messaging experiences
Viber Business messaging integration
WhatsApp Business API integration for rich messaging