GuniSMS

Australian Business SMS from 2.8c — local routing and 99% delivery, built for Australian businesses

Guni (GuniSMS) is an Australian-built business communications platform, founded in 2019 by Kapil Sharma (CEO) and Nidhi Sharma (Co-Founder & CMO) in Sydney, that helps companies run real conversations at scale by bringing SMS, MMS, Voice, and Email into one system. The company positions itself around low-cost, transparent Australian SMS pricing, advertising rates "from 2.8c" per message with no lock-in contracts, alongside claims of 99% delivery and 99.9% platform availability backed by onshore, AWS-hosted servers. Guni states it is "trusted by 2,000+ businesses" across sectors including education, healthcare, real estate, hospitality, food delivery, and sports and fitness, and describes its mission as providing "strategic messaging tools and services, including email to SMS, to growing companies who aspire to achieve better connections with their customers." The company promotes a local, Sydney and Melbourne-based support team, API and web-portal connectivity options, and CRM/GoHighLevel integrations. It runs on ISO 9001- and ISO 27001-certified AWS infrastructure (the certifications are AWS's, not Guni's own — its security page states the company holds no major accreditations of its own), and was a finalist in the Australian Small Business Champion Awards 2022 (Information Technology category). Guni differentiates on affordability and personal, local service compared to larger enterprise-focused competitors, targeting small-to-mid-sized Australian businesses that want an accessible, human-supported SMS platform rather than a self-serve global API product.