Texto

Cheap SMS for Australian Businesses — 3¢ per Message | Texto

Texto is an Australian-owned business SMS platform built by Floop Pty Ltd and positioned as the most affordable bulk SMS solution in the Australian market. Trading under the tagline 'Business SMS at Australia's Best Price,' Texto charges just 3¢ per message with no contracts, no monthly minimums, and no lock-in commitments — making it accessible for small and medium businesses that need professional SMS communications without enterprise pricing or complexity. The platform targets 12 specific industry verticals including labour hire agencies, independent real estate agencies, logistics and transport, gyms, churches, childcare centres, and aged care providers. Infrastructure runs entirely on AWS Sydney with Australian data residency guaranteed and a 90-day data retention policy. Texto differentiates through a unique MCP (Model Context Protocol) server with 11 tools for AI agent integration, a simple 3-step onboarding flow with no credit card required, a reseller program targeting vertical software providers, and an integration ecosystem of 39+ third-party platforms. The platform connects to all major Australian carriers including Telstra, Optus, Vodafone, and Pivotel. Founded in 2025, Texto is an early-stage challenger competing on price against established providers while carving out a niche with AI-native businesses through its MCP server offering.